This Is Definitely Real creates films that blur the lines between reality and fiction.
We make Alternate Reality Cinema: the next generation of highly interactive, narrative and character-driven stories across platforms that engage everyone from the casual viewer to the unwavering devotee. Our interdisciplinary team of award winning filmmakers, immersive theater leaders, digital strategists, movement builders, and technologists create experiences unlike any other.
dared my best friend
Our first story, "Dared My Best Friend" brings you into Zander's reality, where nothing is as it seems, and disinformation and tribalism are tearing us apart.
hire our studio
Our unique narrative integration process enables us to build complex works that are responsive in real time to world events and able to integrate any technology, personality, or new development.
ADVERTISE WITH US
We are available for consultation and to create bespoke works of storytelling, branded content, and extensions to your film or project.
If you have an important story to tell, a distinctive brand identity that you want to build, an online audience that you want to reach, or a voice you want to amplify, we are here to help you make it happen. We make internet magic.
APPLY FOR JOBS
We are always looking for the best and the brightest to join our team. Send us an email with your resume and tell us what you want to contribute:
Who We are
Michael morgenstern
CEO / Creative Director
Filmmaker, technologist, and culture hacker with films in 70+ festivals, he is changing the way we interact with media. Michael combines film, social media and internet systems, news cycles, narrative structure and interaction design to explore the complexity of the digital era and the issues we face today.
Elizabeth Reynolds
Chief Operations Officer
A seasoned executive with a broad background in operations, business development, strategy and growth. She has been working with startups for the last five years and recently took HyreCar from 30 employees to IPO. She serves as an Advisor to Kura AR and LA Makerspace.
Zach Fish
Chief Narrative Officer
Game maker and experience designer who recently produced a 1600-person 4-day immersive theatre event. He works with Vegetable Circus and Kinetic Arts Center and founded the Youth Movement Program at Athletic Playground.
Franz Aliquo
Chief Marketing Officer
An award-winning creative director, experiential artist, lawyer, and creator of numerous pervasive reality experiences and experimental companies. He has put his creativity to work for brands like Pepsi (for the World Cup and Superbowl), Apple Music, Verizon, and Lipton.
Joe Federer
Director of Digital Strategy
Built Reddit’s Brand Strategy Division and social media creative and strategy teams at Energy BBDO, and Ketchum PR. Internet dark and author, Joe’s first book, The Hidden Psychology of Social Networks, was published this year with McGraw-Hill.